DataU

INTENSIVE: Marketing automation systems for micro-enterprises and SMBs

Save yourself the months or years of pain of buying and doing the wrong things and paying freelancers who experiment with your business.

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Learn how to incorporate these key software tools in your business.

• Target industry: Any industry that is also online
• Target audience: Marketing professionals in a small or large business

What you will learn:

1. How to put Google, Facebook and Twitter on autopilot to promote your business

2. How to get Google, Facebook and Twitter to provide you with qualified customers

3. Create an automated contact and lead database for as little as $10 per month!

Learn about website in this rare intensive by CIO and Co-Founder of Data 360 Marie Smith.

Bio: Marie Smith’s ambitious entrepreneurial spirit has led her to be a founding contributor in her 20 year career to nearly 50 media, tech and wellness companies and projects which have contributed to over $100 million in transactions. After bringing her talents to work at Warner Brothers in their Consumer Products division, Marie Smith began developing her skills in the areas of advertising, sales, dynamic and automated operations, and marketing, working with companies such as Computer Associates, Electronic Arts, Viewpoint Datalabs, Digital Domain, Saatchi & Saatchi and the Nobel Foundation.Additionally, through various ad agencies, Marie has worked with the following companies over the last 10 years: United Healthcare, Bausch and Lomb, Mercedes Benz, Oprah Store, Lindsay Phillips, Valley Crest, Wal-Mart, Macys, Blue Cross Blue Shield and Aetna. Also, Marie has managed outside program, product and services development with both Twitter and Microstrategy.

Marie has continued her educational goals over the last 10 years by attending summer and online graduate programs with Harvard Program on Negotiation and Stanford Center for Professional Development. She is currently pursuing a JD and PhD in legal informatics from Stanford University (currently on extended hiatus). Lastly, Marie has been a speaker/presenter, lectured at and produced curriculum for over 8,000 elementary, middle, high school, college students and workers online and in-person about coding, career development, corporate data analysis and technology development with Harvard Innovation Lab, the University of Southern California, University of California Berkeley, Los Angeles Trade Tech College, California State University Dominguez Hills, conferences and corporations throughout the United States and Europe.